Novantas is a New York-based advisory firm with distinctive expertise in applied customer science. We solve clients complex strategic problems by combining superior customer insight with rigorous analytics. We believe that customers are the ultimate drivers of value in service businesses, and therefore we approach all work from the perspective of our clients' customers. Within this customer focus we organize our resources around management disciplines, including branding, market mix management, segmentation, product design, pricing, distribution management and customer experience. Our clients include many of the largest blue-chip service companies, such as American Express, Ameritrade, Citigroup, Microsoft, Merrill Lynch, and Bank of America. While we are based in the U.S., many of our projects are global, with recent client engagements in Canada, Mexico, Europe, the Middle East and Asia.